Updated Customer Development Image

Based on input from Steve Blank and others, I updated the Customer Development image I created a few weeks ago.ย  Steve suggested I attempt to structure the image so that it was business model-independent.ย  So it is, but with a web-based model serving as an example.ย  Image has explanatory tool tips, as suggested by Valto in comments.

customer development ii
Click to Enlarge and see tooltips

13 COMMENTS ON THIS POST To “Updated Customer Development Image”

  1. Michael Zipursky January 13, 2010 at 3:32 pm

    Brant, nice update! This one is much clearer.

  2. Eric Santos January 14, 2010 at 2:53 am

    I agree with Michael, itยดs pretty clear and more useful now.
    Thanks for sharing Brant!

  3. Edwin Oh January 14, 2010 at 8:59 am

    Brant, this revision is awesome! Thanks!

  4. Tor January 14, 2010 at 10:12 am

    Nice. Next step may be to have the template taking inputs, and perhaps calculate for output values. Worth a landing page? Eat your own dogfood ๐Ÿ™‚

    • brantcooper January 14, 2010 at 11:26 am

      Hi Tor, start here. : )

      • Tor January 14, 2010 at 12:09 pm

        Oh, registration is pending ๐Ÿ™‚

  5. Vitaliy Levit January 16, 2010 at 3:08 pm

    Awesome! Added to wall ๐Ÿ˜‰

  6. Robert Franklin February 2, 2010 at 8:47 pm


    Nice job! I printed it and hung in my cube.

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