When you hear concepts over and over, you often wonder is it because it’s swarming or because your ear is newly attuned to it? Did you know there’s a lot of people who believe that the #11 has super powers and that’s why when they look at the clock, it’s always 11 after? Seriously.
UX is hip. And rightly so. I thought I’d share a theory why this is so and what impact it might have on your startup. This despite the fact that I’m relatively new to UX concepts.