A technical CEO learning marketing is the equivalent of a sales/marketing CEO learning development engineering.
I am not a developer. If push comes to shove, I can code in PHP, or develop shell scripts, and truth be told, I did take a couple of ECE courses in college; courses which inexorably told me I was not going to be a developer.
My path to becoming a marketer was unusual, I think, which has had both its advantages and disadvantages. I like to think I'm a "technical marketer," rather than what I call a "Madison Ave" marketer; not to dis the later, since they have their role to play in the grand scheme of marketing. By technical marketer, I don't mean one who only markets technical products, or who does only "product marketing" in the industry vernacular, but rather a marketer who uses processes and actionable metrics to achieve near term business objectives that lead to realizing company vision.
IMO, development is harder than marketing. Read More »