Customer Development Funnel Image v.4

Last December, I created the first version of this image, depicting how you might think through your customer acquisition and conversion funnel.

In January, I modified the image and added tooltips.

In April, a newer, tighter version was released in The Entrepreneur's Guide to Customer Development. (We will update the image in the ebook with this one.)

Today's version is tighter still, I believe and is self-explanatory.  I don't think the tooltips are necessary, if you carefully read through the boxes from left to right.  (Reading the old tooltips might provide some clarity, if necessary.)

I've added a few notes on funnel stages, as well as a blank version (in a variety of formats) to my Customer Development Tips download. (Other tips included, too!)

Here's the new version:

customer development funnel image
click on image for full size

4 COMMENTS ON THIS POST To “Customer Development Funnel Image v.4”

  1. Tristan Kromer June 15, 2010 at 10:36 am

    Hi Brant,

    This is an excellent chart. Have you considered posting some case studies using it?

  2. Jerod March 31, 2015 at 11:07 am

    Buyer’s process, box 4, I think “How must happen” should read “What must happen”

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